Shopping for maternity clothes often feels like a balancing act between comfort, style, and practicality.

As your body changes, so do your clothing needs, and not every brand delivers pieces that actually work for daily life.

That’s why finding the best maternity brands matters. The right ones not only keep you comfortable but also adapt to different stages of pregnancy, from casual days at home to work meetings and special events.

In this guide, I’ll walk you through affordable picks, luxury labels, office-ready outfits, activewear, and postpartum-friendly essentials so you know exactly where to shop.

Best Maternity Brands to Shop for Every Stage

Different stages and occasions call for different maternity pieces. These brands stand out in their categories and offer dependable options.

Affordable Maternity Brands

Budget-conscious moms don’t have to compromise style or comfort. These brands deliver everyday maternity essentials that are both practical and accessible.

1. H&M

H&M’s maternity line delivers trendy, budget-friendly basics designed for young moms seeking style and comfort. Prices usually range from $15–$60, offering tops, jeans, and dresses with reliable stretch.

Available online and in stores, it’s praised for accessibility. While quality varies, H&M remains a favorite for celebrity-inspired maternity looks at everyday prices, making it a stylish yet affordable choice.

2. Old Navy

Old Navy is known for casual, family-friendly maternity wear with wide sizing and comfort. Most items fall between $20–$70, including jeans, leggings, and tees. In-store and online shopping make it widely accessible.

Moms love its practicality, though styles lean simple. Frequent sales, reliable fit, and positive reviews make Old Navy stand out as a value-driven maternity staple.

3. Target

Target’s maternity selection balances affordability and everyday style. Prices range $20–$60, covering dresses, jeans, and workwear basics. In-store try-ons make sizing easier, while online adds convenience.

Target caters to budget-conscious moms looking for reliable comfort. Reviews highlight ease and accessibility. With trendy seasonal collections and broad availability, Target remains a go-to destination for practical, stylish maternity shopping.

4. Quince

Quince offers minimalist maternity wear aimed at women who value quality fabrics and affordability. Prices sit between $30–$100, spanning leggings, dresses, and soft tops.

Known for its direct-to-consumer online model, Quince wins praise for durability and comfort. With neutral tones and capsule-friendly pieces, it’s favored for value. Reviews emphasize softness and quality, making Quince stand out in affordability.

Luxury Maternity Brands

If you’re looking for investment pieces, these luxury brands focus on premium fabrics, timeless design, and lasting wear that transitions postpartum.

5. Hatch

Hatch is a luxury brand with timeless maternity staples crafted for professional and fashion-forward moms. Prices run $120–$400+, including dresses, tops, and outerwear.

Designed to transition postpartum, comfort and versatility are key strengths.Available mainly online and in select boutiques, it’s backed by glowing reviews and celebrity fans. Hatch stands out for investment-worthy, elegant maternity wear that lasts beyond pregnancy.

6. Bumpsuit

Bumpsuit delivers sleek, body-hugging maternity jumpsuits and gowns perfect for modern moms who want bold, event-ready looks. Prices range from $100 to $250. Known for celebrity fans like Kylie Jenner, it mainly sells online.

Stretch fabrics offer comfort across trimesters. With fashion-forward styling, Bumpsuit earns rave reviews. It stands out by combining red-carpet glamour with pregnancy-friendly fit and striking simplicity.

7. Skims

Skims maternity collection brings Kim Kardashian’s signature comfort-focused shapewear into pregnancy. Prices typically fall between $40–$120, with supportive underwear, loungewear, and basics.

Known for inclusive sizing and stretch, pieces adapt easily. Sold online and at retailers like Nordstrom, reviews highlight comfort.

It stands out for blending trendy, modern design with body-positive maternity essentials trusted by celebrities and influencers.

8. Seraphine

Seraphine is a celebrity-loved maternity brand offering chic coats, polished dresses, and casual staples. Prices span $60–$200+, covering workwear, outerwear, and occasion dresses.

Known for royal endorsements, it’s sold online and in select department stores. Comfort and flattering fits earn praise.

Seraphine stands out for balancing luxury style with everyday wear, giving moms elevated pieces inspired by high-profile figures.

Maternity Workwear

Professional settings call for clothes that look polished while staying comfortable. These brands specialize in office-friendly maternity wear that adapts to body changes.

9. Ingrid & Isabel

Ingrid & Isabel focuses on polished maternity workwear, blending tailored style with comfort. Prices run $50–$150, offering pants, blouses, and professional dresses.

Known for its stretchy yet structured fabrics, it provides reliable sizing. Available online and in department stores, reviews emphasize durability.

Ingrid & Isabel stand out for helping moms maintain office-ready wardrobes without sacrificing comfort during pregnancy.

10. Hatch Collection

The Hatch Collection elevates workwear with timeless maternity pieces designed to last well beyond pregnancy. Prices range from $150–$400+, with dresses, tailored separates, and coats.

Comfort and versatility are standout features. Available online and through boutiques, it’s endorsed by fashion-conscious moms.

With rave reviews for quality, Hatch Collection stands out as the premium choice for polished, investment maternity workwear.

11. Loft Maternity

Loft Maternity blends professional polish with affordability, making it ideal for moms who want stylish office wear without overspending. Prices range $40–$120, covering blouses, dresses, and tailored pants.

Available online and in select stores, it’s praised for fit and comfort across trimesters. Loft Maternity stands out for offering modern, work-appropriate pieces that balance everyday practicality with a professional look.

Maternity Activewear

Staying active during pregnancy is easier with the right gear. These activewear brands offer supportive, flexible clothing designed for movement and comfort.

12. Beyond Yoga

Beyond Yoga maternity activewear combines ultra-soft fabrics with supportive stretch, making it perfect for yoga, walking, or lounging. Prices sit between $70–$120, with leggings and tops as key products.

Known for inclusive sizing and flattering fits, it’s sold online and at major retailers. Reviews highlight unmatched softness. Beyond Yoga stands out for blending athletic function with everyday maternity comfort.

13. Senita Athletics

Senita Athletics offers functional, budget-friendly maternity activewear for moms who stay active during pregnancy.

Prices range $30–$70, covering leggings, sports bras, and tops. Known for supportive designs, it’s sold mainly online. Comfortable fits and affordable prices earn strong reviews.

Senita stands out as an accessible brand providing durable, stylish workout wear that doesn’t compromise performance or budget.

14. Sweaty Betty

Sweaty Betty maternity line delivers stylish activewear designed for durability and performance. Prices run $80–$150, including leggings, tops, and sports bras.

Sold online and in specialty stores, it’s praised for fabric quality and lasting stretch. Comfortable yet fashionable, it’s popular among fitness-minded moms.

Sweaty Betty stands out for balancing sleek styling with functional maternity gear trusted worldwide.

Dresses and Special Occasion Wear

From baby showers to weddings, maternity events require something special. These brands create flattering dresses and gowns made for life’s most memorable moments.

15. PinkBlush

PinkBlush specializes in trendy maternity dresses ideal for baby showers, photos, and events. Prices range $40–$100. Known for bold prints and flowing designs, it’s mainly available online.

Moms appreciate accessible sizing and affordable elegance. Reviews praise flattering cuts and stylish details. PinkBlush stands out by offering event-ready maternity pieces that feel special without pulling the budget.

16. ASOS Maternity

ASOS Maternity offers a wide range of trendy maternity dresses, jumpsuits, and occasion wear with inclusive sizing. Prices range $40–$120, making it budget-friendly while still stylish.

Sold online worldwide, it’s known for variety and fast fashion appeal. Reviews highlight accessibility and on-trend designs. ASOS stands out by giving moms affordable, stylish choices for both casual and formal pregnancy events.

Nursing and Postpartum Clothing

The right maternity wear should carry you into motherhood. These brands provide versatile, nursing-friendly pieces that simplify the transition into postpartum.

17. Kindred Bravely

Kindred Bravely is designed for moms navigating nursing and postpartum comfort. Prices fall between $30–$80, offering bras, pajamas, and everyday wear. Known for softness and nursing-friendly designs, it’s available online.

Reviews highlight practical details and comfort. Endorsed by moms worldwide, Kindred Bravely stands out for creating essential pieces that ease the transition between pregnancy, nursing, and postpartum recovery.

18. Storq

Storq offers minimalist maternity and nursing essentials in neutral colors, with prices between $40–$120. Products include leggings, dresses, and nursing tops with comfortable fabrics and simple designs that ensure versatility.

Mostly sold online, reviews highlight softness and everyday usability. Storq stands out for its modern, capsule-style approach to maternity fashion that balances practicality with understated style.

19. Angel Maternity

Angel Maternity focuses on affordable maternity and nursing clothes with practical features. Prices range $30–$90, including dresses, tops, and nursing wear with discreet openings.

Available online and in select stores, it’s known for functional, easy-to-wear designs. Reviews praise the value for money. It stands out by combining affordability and nursing convenience, making it a smart choice for the moms.

Maternity Brand Guide: Prices & Where to Buy

Here’s a quick side-by-side look at top maternity brands, their price ranges, and where you can shop them:

No matter your budget or style, these maternity brands offer options that keep you comfortable and confident through every stage.

How to Choose and Shop Smart for Maternity Clothes

Building the right maternity wardrobe means focusing on comfort, durability, and versatility while shopping wisely for lasting value. Some key factors to consider when choosing maternity clothes:

• Comfort and Stretch: Soft, breathable fabrics with stretch adapt to body changes, preventing tightness and ensuring comfort throughout pregnancy and postpartum stages.
• Durability and Washability: Maternity clothes are worn often, so choose high-quality fabrics that withstand frequent washing without losing shape, color, or comfort.
• Style Variety: Select brands offering casual, workwear, and event-ready options to ensure you always have suitable outfits for every occasion.
• Nursing and Postpartum Functionality: Invest in nursing-friendly pieces or wrap styles that transition easily, maximizing wardrobe value beyond pregnancy into postpartum recovery.
• Balanced Spending: Splurge on supportive essentials like jeans or bras, while mixing with affordable basics to create a practical, stylish wardrobe.
• Smart Shopping Strategies: Look for adjustable waistbands, versatile pieces, or subscription bundles to save money while keeping your maternity wardrobe fresh.

A thoughtful maternity wardrobe blends comfort, quality, and smart shopping, helping you feel confident and prepared through pregnancy and postpartum.

Conclusion

Finding the right maternity clothes comes down to balancing comfort, budget, and lifestyle needs. The best brands are the ones that grow with you, support postpartum recovery, and make you feel confident every day.

Whether you lean toward affordable staples, investment-worthy luxury, or versatile postpartum pieces, there’s a brand that fits your journey.

Pairing smart shopping strategies with trusted names ensures your wardrobe stays practical yet stylish from the first trimester through postpartum.

Remember, what matters most is choosing clothing that helps you feel supported and comfortable in every stage.